Psychology and personal growth
Self-knowledge, relationships, personal growth and the psychology of everyday life.
For Partners
DIANA CHEPURNAYA
Digital Psychologist · Mindful Lifestyle Creator · Tech-Wellness Expert
Psychology, personal growth and mindful living — told through calm, aesthetic and carefully crafted content. Diana speaks to adult women who value quality, depth and beauty in everyday life.
Work With DianaMedia Kit will be available soon
Community
111K+
Combined Instagram and TikTok community
36 988
84.1% women
TikTok
74 300
90% women
- 91.6% of the Instagram audience is 35+
- 77.4% of TikTok viewers are 35+
Audience
Instagram audience
36 988
followers
Gender
- Women84,1%
- Men15,9%
Age
- 13–170,1%
- 18–241,1%
- 25–347,2%
- 35–4424,1%
- 45–5436,2%
- 55–6422,6%
- 65+8,7%
Top countries
- Russia36,1%
- Kazakhstan19,8%
- Ukraine11,3%
- Uzbekistan5,1%
- Belarus3,2%
TikTok audience
74 300
followers
Gender
- Women90%
Age
- 18–247,4%
- 25–3415,2%
- 35–4429,1%
- 45–5429,7%
- 55+18,6%
Top countries
- Ukraine31,4%
- Kazakhstan13,7%
- Russia12,2%
- Belarus9,6%
- Moldova4,4%
- Latvia4,2%
- Germany4,0%
- Poland2,9%
- Sweden1,4%
- Georgia1,1%
- Other15,1%
Monthly performance
September 2026
594,9K
Post views
28 days
303 870
Total content views
30 days
123 097
Unique viewers
30 days
293K
Reels views
30 days
10K
Stories views
30 days
15,8K
Likes
30 days
3,8K
Comments
30 days
8,4K
Shares
30 days
18K
Reels interactions
30 days
74
Stories interactions
30 days
4,8K
Profile views
30 days
31
Bio link taps
30 days
TikTok
594,9K
Post views
30 days
4,8K
Profile views
30 days
15,8K
Likes
30 days
3,8K
Comments
30 days
8,4K
Shares
30 days
What Diana talks about
Mindful lifestyle
Balance, habits, mindfulness and a more attentive relationship with your own life.
Beauty & Self-Care
Beauty, self-care and an aesthetic lifestyle.
Lifestyle
Products, services, experiences and solutions that fit naturally into Diana's life.
Wellbeing
Inner balance, self-perception, personal development and quality of life.
What Diana can create
Instagram Reels
Short vertical videos with a natural product integration.
TikTok Videos
Native TikTok videos in the platform's own style and pace.
Instagram Stories
Story sequences telling the product story with a link.
Instagram Posts
Aesthetic in-feed publications.
Instagram Carousels
Carousels with a useful structure and strong visuals.
Facebook Posts
Publications for the Facebook audience.
Blog articles for dianalumis.com
Long-living editorial content on the personal website.
Product reviews
An honest, detailed product review.
Tutorials
Step-by-step guidance on using the product.
Unboxing
A first encounter with the product and its packaging.
Lifestyle content
The product inside a real lifestyle setting.
Educational content
A clear explanation of a topic or product.
Voice-over videos
Videos narrated by Diana.
Product photography
Product photography in a premium aesthetic.
UGC content
Assets for the brand's own channels.
Premium UGC for brands
Diana creates creator-generated content brands can use on their own channels: social media, advertising campaigns, website, landing pages, product pages and digital advertising.
- Product demonstration
- Review
- Tutorial
- Unboxing
- Lifestyle video
- Educational video
- Voice-over
- Product photography
- Short-form advertising creatives
UGC can be produced without publishing on Diana's own social channels.
Partnership formats
Advertising integrations
Native branded content built around your campaign goals.
Product integration
A natural placement of the product inside a lifestyle story.
Multi-Platform Campaigns
Campaigns across Instagram and TikTok.
Brand Ambassador
Long-term collaboration with a brand.
Product Launch
Creative support for a launch.
Online courses and digital products
Education platforms, online courses, subscriptions and digital products.
Applications and technology
Apps, AI products, SaaS, digital tools and technology services.
PR and events
Relevant events, launches and openings.
Affiliate Partnerships
Performance-based partnerships.
Custom Campaigns
Bespoke commercial concepts.
Why work with Diana
Expertise
Psychology, personal growth, wellbeing and mindful lifestyle.
Premium execution
Aesthetic, carefully crafted content.
Natural storytelling
The product becomes part of the story, not an ad break.
Adult audience
A strong 35+ audience core.
Female audience
84.1% on Instagram and 90% on TikTok.
Multi-Platform
Instagram, TikTok, Facebook, website and UGC.
How a collaboration works
- 01
Brief
We study the brand, the product, the goals and the audience.
- 02
Creative concept
We define the format that fits best.
- 03
Production
We create the content.
- 04
Approval
Approval takes place according to the agreed terms.
- 05
Publication
The campaign goes live within the agreed schedule.
- 06
Reporting
If needed, performance information is shared within the agreed scope.
Premium partnerships
Every collaboration is quoted individually. The rate depends on:
- platforms
- number of deliverables
- scope of work
- production complexity
- timeline
- usage rights
- licensing
- paid advertising usage
- exclusivity
- UGC
- other commercial terms
Partnership enquiry
Tell us about your brand and your goal — Diana will reply with a proposal that fits your campaign.
LET'S CREATE SOMETHING MEANINGFUL TOGETHER
Advertising · UGC · Brand Partnerships · Digital Products · Applications · PR · Custom Campaigns
Start a Partnership